Our Process
From grower to recipient — every step that matters.
1. Sourcing
Five primary grower lines from the Netherlands, Ecuador, Kenya, Italy and Japan. Cooler-shipped three times weekly. Regional specialists added for seasonal compositions. Every shipment quality-checked at receipt — flowers below grade are rejected, photographed, and returned.
2. Receiving and hydration
Each stem is unwrapped, cut on a clean angle, and placed in cool water with floral nutrient. The flowers rest in our cooler for at least four hours before touching a composition. Without this rest, the most beautiful stem will fail in your home in hours.
3. Brief and selection
Once an order is placed — whether it's a standard collection piece or a bespoke commission — the assigned florist reviews the brief, selects the stems from the morning's rested inventory, and lays them out on the workbench in the proportion the composition requires.
4. Composition
One florist, start to finish. The composition takes 20–40 minutes for most pieces and up to an hour for the most ambitious editorial work. Asymmetry is built deliberately. Negative space is intentional. The piece is held up at arm's length multiple times during the build to verify it reads from the distance the recipient will first see it.
5. Finishing
Hand-folded paper wrap. Hand-tied ribbon. Inspection of every visible stem. The signature REVERY ribbon length, deliberately a few inches longer than the wrap requires so it falls naturally below the bouquet.
For hatbox work: the vessel is inspected and wiped, the flowers arranged into soaked floral foam (the only place we still use foam — it provides the structure that makes the box read as a kept piece), and the box finished with coordinating ribbon.
6. Photography
Before the piece leaves the atelier, it's photographed in our finishing station. The photo is sent to the buyer or recipient. This is the only way the "as shown" promise becomes a real promise.
7. Delivery
The piece is handed to our own delivery team. Same-day routes are sequenced that morning to minimize cool-chain interruption. Flowers travel in temperature-controlled vehicles, never in mixed cargo. Delivery confirmation includes a second photo at handover.
8. Aftercare
Every Revery piece arrives with a hand-written care card. Cut roses prefer cool water changed every two days. Hydrangea wants its stem split. Lilies should have pollen removed gently to avoid fabric staining. Subscriptions arrive with the prior week's vase rinsed and prepared.
9. Guarantee
If the piece arrives below standard, we replace it. We don't partial-refund and call it resolved. The atelier composed the piece, the atelier owns the outcome.